There are 13 curious levels filled with poetics, hand drawn creatures, scribbles, backgrounds and other poorly made bits. The theme (cringe) hovers around our many failed/error filled/compelling belief systems, from consumerism to monotheism.
Compared to some other net art out there, which often suffers from randomness, it's interesting how much a goal, or even the suggestion of one, helps to draw viewers/users into the experience. In 'game, game...' familiar computer game goals like getting your character from a to b are used purely as 'seductions' to explore a poetic and completely unpredictable universe.
As you figure out how to get through the different levels, keep in mind the game's initial message, "belief systems are small clumsy rolling-type creatures" (which describes your game character, i.e. you are a belief system), and interpret your adventures accordingly.