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congratulating loesje

Loesje, Holland's wittiest poster girl, turned 25 today. Since she first appeared in the streets of Arnhem in 1983, she quickly conquered the Netherlands with her subversively positive messages, and is now active in at least a dozen countries.

Here's a couple of international examples from her huge poster archive...

Loesje - 1

Loesje - 2

Loesje - 3

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