Centre of equal daughters, equal sons,
All, all alike endear'd, grown, ungrown, young or old,
Strong, ample, fair, enduring, capable, rich,
Perennial with the Earth, with Freedom, Law and Love,
A grand, sane, towering, seated Mother,
Chair'd in the adamant of Time.
(To be precise, the audio is a "wax cylinder recording of what is thought to be Whitman's voice reading four lines from the poem". The recording is available at the Walt Whitman Archive.)
Visually the commercial is a strange, exhilirating mixture of grainy darkness and adolescent energy. As the New York Times put it, "the campaign demonstrates the growing interest among marketers in presenting their products to hard-pressed consumers as genuine enough to merit purchasing during a recession."
In a kind of ultimate hyperbole, 21st century consumerism has repackaged its own humble roots of self-relying, hopeful pioneers. It probably has Uncle Walt chuckling in his grave.
Update: For a harsh critique of this ad, see the Tegenlicht documentary 'Metamorphosis of a Crisis' (mostly in English).