'Map' by German artist Aram Bartholl was part of this year's Signals: For Real program at the International Film Festival Rotterdam, which focused on the increasingly blurry line between physical and virtual space.
It's a simple and almost inevitable idea, placing the familiar Google Maps location icon in real spaces. Bartholl has exhibited the large A in different cities around the world, and it now stands at the exact spot in Rotterdam that Google indicates as the location of the film festival (i.e. at the corner of Schouwburgplein, next to the IFFR offices).
Perhaps most interesting is how natural the icon looks in the urban landscape - a sign of our increasing tolerance for hybrid reality? (Or just of Google's ubiquity?)